Blackpool City Council signed a global attractions operator Merlin Entertainments for the restoration and operation of Louis Tussaud's Waxworks and Blackpool tower complex, when he formally takes over the company in late 2010 to drive. In a bold move, the Council completed the purchase of Winter Gardens, Golden Mile Centre, Louis Tussaud's Blackpool Tower and buildings. It is now possible after a successful bid for European and government grants and 10 million pounds from its own resources to the Council. Winter Garden will be done in combination with three fingers in Blackpool, a symbol of the crown of free time as part of the contract.
Blackpool is believed that this is a fantastic contract to ensure long-term investments in the center and finally a few weeks negotiation. The Council is ambitious for Blackpool and the Merlin is definitely the right choice. Merlin is a global company and the largest holiday name in Europe and the UK, and some of the most famous attractions in Blackpool. British Merlin current portfolio consists of Alton Towers Resort, Thorpe Park, Warwick Castle, the dungeons, Madame Tussauds, London Eye and Legoland. The company also operates the world's largest tank fire - Life in the sea, including the successful attraction of Blackpool promenade.
The new plans are part of the vision of an interesting first-class tourist destination for the future, and Merlin the expertise and brand seen as key to achieving this change. As part of the contract, Merlin is not only an exciting new Dungeons attractions Blackpool Tower, but also use their knowledge of famous London Eye ride to the existing viewing platform on top of the tower has evolved into an exciting innovative "eye" mark, including a 4D cinema show preview. In addition, Louis Tussauds wax attraction today for another UK Madame Tussauds, including all the interactivity and quality of information about this exclusive brand. If the cultural heritage, the current restoration program for the Blackpool Tower itself will go, and the famous Circus and the hall will be maintained, and is expected to be in high demand in the future program of exciting new events.
This investment is an additional eight hundred thousand visitors a year attracted produce 50-5000000 pounds more to spend in the entire department. Improving the hall in the winter garden Opera House, is estimated to require a mid-tier conferences to provide additional funds for travel and tourism trade event in the city to attract about 250,000 visitors are attracted. It is very impressive and pioneering initiatives, Blackpool Council and measure how seriously we take the future regeneration of town. Since 2011, no different than any other place in London, UK visitors a unique and wide range of international brands attraction. This contributes to what is today one of the most popular and characteristics of tourist places in Europe in the Premier League.
Merlin has a long relationship over the resort complex of Sea Life Tower offers a very interesting and important place in the number of internationally famous brands such attractions. Given their past experience and exciting regeneration strategies of the Council, they believe that this cooperation will create a strong market position to reward and Blackpool, and Merlin, but more importantly, a real contribution to the future visitors of the city. It is bold, but important initiative, which offers the greatest potential for strengthening the role of destination. This will lead to a significant increase in employment and customers and will certainly put all the other interesting projects and programs for Blackpool attractive place to live, visit and invest.
Small businesses in Blackpool and the hotel owner, welcomed the report, said it would be well and truly back in Blackpool at the center of tourism for the whole family from the British Isles. This is a fantastic opportunity for the real benefit of getting the big brands in the region. Solutions sees Merlin attractions Blackpool sales in the UK and Europe also helps in the profile of Blackpool as a tourist attraction.
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